day 14

I decided to take on architecture instead of an actual artwork because I almost became an architect instead of a pharmacist. So I decided to use a building which is seen by most people in America, Mcdonalds. Not just any Mcdonalds, but the new one. Their new building designs around the "McCafe" is truly genius. It all started back in 2008 when the economy was in complete disarray, and everyone, including fast food, was trying to cut costs. Even though the economy was tanking, the major fast food industries including Mcdonalds, were still profiting because of the low prices on food for the people who were out of jobs or pay decreased. Mcdonalds decided to take this opportunity of new customers to suck them in when this recession was over and beat all the other competing fast food burger joints. So they took the old look, and decided to make a more modern, relaxing look, the McCafe. In this picture I took from my car, there are a lot of new modern-like feels that resonate from the building.
Let's start from the top of the building. The giant Arches has turned into a long single arch with the name in a bold white, instead of an obnoxious yellow. This single arch actually stimulates a calmness because there is no sudden peak but a steady climb. Next the stone walls and pillars. Lots of houses and modern buildings are including stone surfaces or looks and pulling away from wood or composite. It's strange, almost as if we decided we like the feel of living in a cave again. Next we have the beach tent roofs which are much more different than the previous plastic or metal roof extension from the building.
So this building's goal is to lure people to come relax with friends and have a meal or come do some online work with some food and free Wi-fi. What's crazy, is that it works. People don't associate Mcdonalds McCafe style buildings with fast-food as often, or have preferred it over other fast food restaurants because of the more luxury feel it gives off. Beach style tents, with stone pillars and iron gates looks much better than plastic roofing with metal chairs. Just like how nicer houses sell better, nicer buildings sell dollar burgers better too.